Topic: Corporate Citizenship
Why are researchers in the United States accepting money from the government of China, in exchange for improving their surveillance ability? This is one of many uncomfortable questions Evgeny Morozov submits for consideration. He reminds us that although China may be the elephant in the room among obviously repressive governments, the role played by Western policymakers, corporations, and institutions which trade with them, make excuses for them, and profit from business with them is a more immediate peril to us all.
Businesses are in the business of business. But they are beginning to be in the business of doing social good as well. As companies shift to incorporate environmental, social, and welfare-based themes into business plans and products, Aron Cramer points out a trend of decreasing poverty and improving the environment as corporations look to increase both profit and human development.
Dr. Moira Gunn sits down with Pulitzer prize-winning author, Ed Humes, to talk about his new book, Force of Nature: The Unlikely Story of WalMarts Green Revolution.
What does it mean for a company to fully engage in corporate social responsibility and become a global citizen? In this audio lecture at Stanford, former Hewlett-Packard VP Debra Dunn talks about the opportunities and challenges of implementing a robust Corporate Social Responsibility strategy and aligning with the demands of numerous stakeholders. Dunn draws on her own experience working for the technology giant.
Good corporate citizenship starts with your own customers. That's the message of Tony Hsieh, CEO of the online shoe and clothing retailer Zappos.com. In this audio lecture, delivered to Stanford MBA students, Hsieh reveals the secrets behind the Zappos outstanding customer experience, and discusses how the company is helping businesses deliver better customer service using the retailer's culture-building techniques.
When a company like Wal-Mart decides to work with suppliers to reduce their emissions, a positive ripple is created throughout the global economy. However, is there room for smaller innovators when it comes to greening the supply chain? In this audio interview, part of the Future of Green series from Stanford's Center for Social Innovation, Professor Gary Gereffi and EDF's Andrew Hutson talk about opportunities for sustainable supply chains in the age of globalization.
Bringing along the consumer, Method and Zipcar have provided greener alternatives to our everyday lifestyles. By creating this catalyst for change, they moved their products and services ahead of industry leaders and scaled this impact with market success. In this Future of Green open call series from Stanford's Center for Social Innovation, founders Robin Chase of Zipcar and Adam Lowry of Method speak on building a company around a radical and sustainable business model.
Market practices are changing. With a focus on sustainability, corporations are moving toward operations that reduce the environmental impact of their products and services and offer an integrated bottom line. In this audio interview, part of The Future of Green series, host Neal Gorenflo speaks with Maurice Bechard of Diversey and Michael Kobori of Levi Strauss & Co. about the motivations for change and how to approach this shift.
When does a house painter learn about low VOC paint? Are high-efficiency lightbulbs always better? How can you reduce package waste and still meet client expectations? How can a small business owner keep up with sustainability issues? Now Intuit and eBay have sites where small businesses share their green knowledge. Amy Skoczlas Cole, who runs eBayGreenTeam, and Rupesh Shah of IntuitGreen talk about small business and green.
Giving things away for the prize people are willing to pay sounds like corporate suicide. In this audio lecture sponsored by the Center for Social Innovation at Stanford, Leif Nelson shows it's a pathway to corporate citizenship, increased revenue, and an enhanced company image. He walks us through field experiments he conducted at major theme parks manipulating various aspects of the purchasing experience for souvenir action photos.
