Thinking Digital Conference
Steve Jelley, Eric Lindstrom, Matt Locke, and Jeremy Silver discuss digital media in the context of teen social networking, books, activism, and predictions of what the digital future will look like. Because we are a social race and need to communicate, content will remain even when platforms mutate and we create and talk about content in new ways. Each panelist gives his predictions of the dramatic changes which will define the digital world just ten years from now.
Jeremy Silver discusses why the world of music in the internet age is on the edge of enormous change, but not on the edge of disaster. Silver reviews the recent difficult history of the music industry since the growth of the internet. He sees positive signs in the many areas of experimentation in music activity. Although the new business models are not proven, there is tremendous energy at work.
Eric Lindstrom, cofounder of VideoJuicer, believes that story telling in the television industry is going to change because of the Internet. He talks about what a hub site and an aggregator site is, and which one you'd need at which stage in building your brand. He also talks about the impact of time-shifting in daytime programming, and how the television industry perceives the Internet as a solution to their problem known as the DVR (digital video recording).
The media has changed drastically in the last ten years, both in the explosion of choices and the ability for interaction and self expression. In the presentation from the Thinking Digital conference, Matt Locke of Channel 4, one the UK's primary television channels, discusses the blurring of public and private communication and the six kinds of social spaces online.