Ten years ago, due to the nature of software development, creating an application program interface (API) was usually the first step. Developers, hoping to attract a user base, would then create applications with as many features as possible. Once the users showed up, a community might develop around the application. Today however, Adam Bosworth, a vice president of engineering at Google, argues that the game has changed, and that a successful application will likely develop around an existing community. He adds that development projects which are built on the "if you build it, they will come" philosophy are likely to become disappointments.

Bosworth then looks ahead ten years and attempts to describe what future enterprise development projects may look like. He speculates that the ability of a community to interact within an application may eventually outweigh the content provided by the application itself. Bosworth then calls special attention to the health care industry. As the population ages and health care costs continue to soar, Bosworth sees tremendous opportunity for developers to embrace the health care community and to build useful tools which cater to clusters of patients and doctors. "Health is the new enterprise," Bosworth claims, and there's a growing need for tools that allow members to add value to their community by sharing information and experiences related to their health; tools that can lead to better predictors of health conditions, earlier diagnosis, and more successful treatments.