Bloggers and other small web publishers are finding that there are now many options for getting advertisers to help support their content. In this conversation with Larry Magid, Patrick Gavin of Text Link Ads, Inc. explains the advantages of the common types of advertising available to the small publisher. He describes the differences between pay per click ads and static text ads, and their relative advantages to both advertisers and content producers.

The small site ad market is rapidly growing, and independent producers have many choices if they do decide to seek advertising revenue. Gavin offers advice to site owners who are just thinking about looking at advertisers, and how to include advertising without jeopardizing the integrity of the content.

Gavin, who is also an expert on search engine optimization, explains what SEO is and how independent producers can increase their page rank. He describes the various methods search engines use to rank web pages and explains how content producers can optimize their pages themselves, as well as pointing to resources for producers who want to get professional help.