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Shai Agassi

President, Product and Technology Group, SAP

Enterprise Services Architecture
35 minutes, 16.2mb, recorded 2006-04-05
Image caption: Shai Agassi
Shai Agassi
According to Shai Agassi, President of the Product and Technology Group at SAP, industry is heading into the next wave of enterprise software, which is not about either transparency or trade. Rather, the future of enterprise solutions is in flexibility and the ability to quickly and easily adapt to change.

Industries and companies are changing rapidly; Apple went from primarily selling desktop units to becoming a media company in just a few years. New business models and processes are being created, many of which are particular to a single niche enterprise. According to Agassi, the answer to these new challenges is a single unified platform upon which you can build flexible solutions. Industry standards like Service Oriented Architecture need to be coupled with separate semantic standards. When you add ready-made solutions to this mix you get SAP's Enterprise Services Architecture.

Agassi believes that industry is shifting to complete solutions. Clients want systems to integrate new solutions into their current user experiences, and that information needs to be available wherever the clients want to be able to access it. In this talk, he addresses how SAP's Enterprise Services Architecture provides solutions for the new and changing enterprise marketplace.


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Shai Agassi, President of the Product and Technology Group is a member of the Executive Board of SAP AG since April of 2002. He is responsible for the global development efforts for all SAP products and SAP’s portfolio of industry-specific solutions. The products include mySAP Business Suite, the world leading enterprise application suite (including such applications as customer relationship management and supply chain management); SAP NetWeaver platform - the first fully integrated service oriented infrastructure platform; SAP xApps - the world’s first set of packaged composite applications; and SAP Business One, a leading global small business application suite.

Before his appointment to the SAP Executive Board, Agassi was CEO of SAP Portals and later of the combined company SAP Markets and SAP Portals, which previously operated as a fully owned subsidiary of SAP AG. The subsidiaries were integrated into SAP AG in April 2002, at which point Agassi was appointed to the SAP Executive Board.

Shai Agassi, a software entrepreneur, founded TopTier Software (originally called Quicksoft Development) in Israel in 1992. SAP acquired the company in April 2001. In addition to TopTier Software, Agassi co-founded several other companies, together with his father, Reuven Agassi, including Quicksoft Ltd., a leading multimedia software localization and distribution company in the Israeli market; TopManage, a developer of small business software that was acquired by SAP in April 2002, and became BusinessOne, the Small business offering by SAP; and Quicksoft Media, a multimedia production company that ceased operations in 1995.

Agassi graduated with honors from Technion, the Israel Institute of Technology, where he received a bachelor's degree in computer science. He is based in SAP Labs in Palo Alto, CA.

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This free podcast is from our Software Conference series.

For The Conversations Network:

  • Post-production audio engineer: Mark Henry
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  • Series producer: George Hawthorne