Time's Man of the Year in 2006 was YOU, in recognition that the Web is being taken back by the public. Web 2.0 means content is being created by consumers through things like MySpace, YouTube, Flickr, online communities, blogging, commenting on the blogs we read, writing reviews on Amazon, and much more.
Rohit Bhargava, Vice President of Interactive Marketing for international PR giant Ogilvy Public Relations explains: Smart businesses have long learned to push their brands to the top of search engine results. Social media optimization is the next step in marketing through the web. Rohit promotes "social media optimization," understanding what your market is saying about you and your brand, and engaging your customers and their influencers. Specifically Rohit helps enterprises create the kinds of web content that easily interfaces with Web 2.0 features and social networks, opening two-way communications with markets and influencers.
Rohit Bhargava is Vice President of Interactive Marketing for Ogilvy Public Relations, one of the largest global PR agencies in the world. He is also a founding member of the 360 Degree Digital Influence group, focused on helping clients focus strategically on marketing during the digital media revolution.
At Ogilvy, Rohit manages interactive marketing strategy for clients such as Intel, Johnson & Johnson, Cendant, Doubleclick and LG. He has published several articles and thought pieces and is a frequent speaker at industry events on interactive marketing, and personal media. In the print media, Rohit has been interviewed for PR Week, Wired magazine, Jupiter, and has given audio interviews for several podcast programs.
Prior to joining Ogilvy, Rohit spent 4 years “down under” in Sydney, Australia including a role as Executive Producer in the interactive division of Leo Burnett led a creative team of designers and producers to deliver award-winning online promotional campaigns for Nestle, Kelloggs, Subaru, HP and Heineken. Internationally, he has worked in Australia, Singapore, New Zealand, Hong Kong and the Philippines.
He received his BBA in International Marketing from the Goizueta Business School, and holds a Masters in Professional Writing & Editing from George Mason University (Masters Thesis: Usability and Interface Design).
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