LAMP applications have a firm foothold in e-commerce and social networking, and the value of information stored in those systems is surging. At the 2007 MySQL Conference, Chander Kant of Zmanda, talks about how his company is taking advantage of this growing economy.

The diversification of LAMP based applications on the internet has resulted in immense value being placed on the information stored within such systems. No longer focussed just on generating currency, today networks, reputation and even votes have lasting value. This value needs protection, according to backup company Zmanda.

Founded one year ago at the previous MySQL Conference, Zmanda drive is to find effective ways of backing up the data in LAMP applications. Going beyond traditional network based backup solutions and raw backups, Zmanda provides atomic backups, allowing network administrators to roll back the state of their applications to arbitrary points.