Nonprofits often limit their influence by not lobbying government. Fraser Nelson, a consultant to nonprofits, explains that lobbying is legal, powerful, and an effective use of resources. In this audio lecture, sponsored by the Stanford Social Innovation Review, she confronts some of the negative associations lobbying has and the reasons why most nonprofits don't use it.

Nelson explicitly addresses the concern that lobbying by nonprofits is illegal. During the 1970s there were laws passed making many lobbying activities illegal, but these laws have since been overturned. Some activities that are explicitly permitted are self defense, technical advice, nonpartisan analysis or research, discussion of broad social issues, and regulatory issues. These rules mean, among other things, that nonprofits can act against the government that funds them if it is in defense of their cause.

Because of the cost, time, and negative associations lobbying has, it is too frequently underused.  Organizations would do well to include lobbying in their regular activities. After listening to this talk, they will know where to start.