CEO and Founder of Local Matters, Perry Evans discusses the differences between the daydream of LBS advertising and the reality in this Where 2.0 presentation. If 'more precision is better', then highly targeted geographic advertising that location based services (LBS) and applications allow should mean greater returns for small to medium businesses (SMBs) and application developers. Yet very few local advertising ecosystems have emerged, and Perry Evans, with over 10 years experience in developing LBS applications, knows a lot about why.
Evans examines three misconceptions technology companies often hold about small to medium businesses and how these businesses are getting online. He looks at the broader local advertising landscape and delves into who's buying google keywords, potential financial models and what the future may hold, offering listeners insight into the why, what and where to of location based advertising.
Perry R. Evans is the CEO and founder of Local Matters - a company that specialises in local search and powers over 40 online yellow pages sites and Directory Assistance (411) services in 20 countries.
Prior to Local Matters, Mr. Evans co-founded Jabber, Inc., an advanced XML-based instant messaging company where he served as the Board Chairman until 2003.
Mr. Evans holds a M.B.A. degree from York University in Toronto, Canada. In 2006, Mr. Evans was named E&Y Software Entrepreneur of the Year for the Rocky Mountain Region of the US.
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This free podcast is from our Where Conference series.
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