In this Where 2.0 talk Ted Morgan, co-founder of Skyhook Wireless, has three things to say about the explosion of location based applications: the breadth of apps now available is excitingly diverse (and he has examples to prove it), fascinating usage patterns are emerging (and he has the data and analysis to demonstrate it), and web developers interested in adding location into their websites, should know about Skyhook's new service Loki.
Morgan debunks the myth that there will be one 'killer' location-based app. He explains why it's more interesting this way and showcases some applications from industries as diverse as real estate, gaming and searching for UFOs. To demonstrate emergent usage patterns, he pulls up data from South by South West (SxSW), and poses the questions 'what can this tell us?', 'what doesn't it tell us?', and 'how can this type of data help us develop new applications?'. Skyhook's new service Loki has received an overall. Morgan delves into how it's more user, and web developer, friendly.
If what Morgan has to say is anything to go by, not only is the future of location based applications wide-open, it's also incredibly bright.
Ted Morgan co-founded Skyhook Wireless in 2003 to capitalize on the increasing demand for location-based services. Prior to founding Skyhook, Mr. Morgan was the VP of Marketing for edocs Inc., a provider of customer self-service solutions that was sold to Siebel Systems in January 2005 and worked in Product Management for Open Market, one of the early leaders of the e-commerce revolution. Prior to the technology industry, he spent four years in financial services. Mr. Morgan holds an undergraduate degree in mathematics from Georgetown University and an MBA from the University of Chicago.
Resources
This free podcast is from our Where Conference series.
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