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Kevin Maney

Author

Trade-Off
29 minutes, 13.3mb, recorded 2009-10-06
Topics: Business

Moira speaks with Kevin Maney, author of the book Trade-Off: Why Some Things Catch On, and Others Don't. Kevin talks about the trade-off we make when we buy products. Are the products hip, cool, or high-quality? Or is cheap and easy more important?


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