Paul Maritz, Marc Benioff, Andy Jassy

VMware, Inc., Salesforce.com, Amazon Web Services

Paul Maritz, Marc Benioff, and Andy Jassy

Does being a developer on someone else's platform mean being hosted on their infrastructure? Moderator Tim O'Reilly opens the group discussion with this timely question. The candid perspectives exchanged among the leaders from VMWare, Inc., salesforce.com, and Amazon Web Services provide ample food for thought; and possibly grist for strategic planning.

The participants discuss in plain language the affect of cloud infrastructure on IT technology, developer relationships, and new business models. Cloud computing introduces issues around points of control. Who will end up being the custodian of our information? What are the disruptive and innovative things happening in the cloud? These are all explored with real-world examples.

As more operating system installations are resident outside the local machine, are we moving toward an "Internet operating system?" What does the "global operating system infrastructure" look like? Is it something that you take for granted, with the exception of local apps? And who is going to control this global infrastructure?

What about proprietary lock-in versus portability issues in the cloud era? Are we going back to the mainframe world of the 1960s, where you needed to be on the host infrastructure in order to develop for it? Or is the cloud becoming the "new hardware?" How do you achieve portability of apps and data across different hardware? Listeners from large enterprises as well as small businesses will find this discussion relevant.


Paul Maritz serves on the board of VMware and several privately-held software companies. He also serves as Chairman of the Board of the Grameen Foundation, which sponsors third-world development projects and provides microfinance support around the world. He has an active interest in wildlife issues and in using technology to improve life in developing countries.

Marc Benioff is chairman and CEO of salesforce.com. He is regarded as the leader of what he has termed “The End of Software,” the now-proven belief that multi-tenant, on-demand applications democratize information by delivering immediate benefits at reduced risks and costs. Under Benioff’s direction, salesforce.com has grown from a groundbreaking idea into a publicly traded company that is the market and technology leader in on-demand business services. 

Andy Jassy leads the Amazon Web Services business (AWS) and the Technology Infrastructure organization for Amazon.com. AWS is a subsidiary of Amazon.com that provides software developers and businesses with cloud-based infrastructure services that are inexpensive, reliable, scalable, comprehensive and flexible. As a member of Amazon.com’s senior executive team since 2002, he is also responsible for helping guide the company’s overall direction. 

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Photo: James Duncan Davidson