Justin Shaffer

Product Manager, Events & Places, Facebook

Facebook Invites Developers to Open Graph API
11 minutes, 5.3mb, recorded 2011-04-20
Justin Shaffer

Justin Shaffer briefs the audience about how Facebook plans to enhance users experience by leveraging location and temporal data in its new product entitled "Facebook Places." Shaffer invites developers to use their Open Graph API.

Last year at F8, a conference for developers in social media, Facebook announced Open Graph, a platform that enabled people to connect to objects and URI's on the Web. Now, in addition to building and expanding an unencumbered database using third-party collaboration and crowd-sourcing, and making that data available to third-party developers without requiring any licenses, "Facebook Places" aspires to be the hotspot that will integrate geospatial and temporal data on the platform.

While Facebook Events and Places seem like they might be the same thing, their use cases are orthogonal, very different. Events is really about a user organizing a gathering and inviting participation from his graph of users. Places is a protocol that will allow a user to check-in and let his network know where he is, with whom and when. Beyond a point, though, the two products converge.


Justin Shaffer is a Product Manager at Facebook, where he currently manages the Events and Places products. Previously, he worked on Groups. Prior to Facebook, Justin was the Founder and CEO of Hot Potato, an early-stage startup that helped people socialize around live events and share what they’re doing with friends. Hot Potato was acquired by Facebook in 2010. Prior to founding Hot Potato, Justin served as Senior Vice President, New Media at MLB Advanced Media, the online arm of Major League Baseball. Previously, Justin served at ScreamingMedia Inc., a content aggregator and syndicator in New York. He’s an avid skier and racing sailor, and also enjoys engineering pursuits of all kinds.

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