After a brief introduction to the ETech Conference history from the original P2P conference to 2005's ReMix, Rael Dornfest introduces this year's ETech theme, the Attention Economy.

Rael points to a common problem shared by many of today's alpha geeks, and by the rest of us as well; how do we deal with the ever-increasing demands upon our attention? The size of our inboxes increases, our RSS aggregators fill, our every waking moment is filled with data from the network. We find we have less and less time to do the more and more things we want to do.

Despite the existence of tools like Getting Things Done and Lifehacks, the problem grows. Perhaps by relying on the potential of attention as a commercial opportunity we can find a solution to the problem of having too much of everything.