What will consumers need to help them continue to embrace digital photography?
Mike McDougall from Kodak discusses a broad range of technologies including picture resolution, batteries, zoom methods, viewfinders, software, customized printing and how they effect the consumer experience.
With the majority of revenues coming from digital photography today Kodak is investing heavily in research and development to deliver better solutions in this market.
Beyond usability Kodak is moving to fill a void with software that can optimize photo quality across different vendors of camera, computer and printer technology.
Anyone interested in digital photography or Kodak as a company will find this talk worth listening to.
Mike McDougall, APR, is the worldwide public relations director for Eastman Kodak Company's Digital Film and Imaging Systems operation where he is responsible for all communications for consumer and professional photography products and services. Prior to joining Kodak in 2003, held senior PR positions with Buck & Pulleyn, Inc and worked with the Yamaha Corporation in the mid-1990's during the transformation of the CD-R industry from a data-centric to a music-centric focus. Mike is an avid photographer, shooting more than 5,000 pictures a year and a frequent national speaker on Internet-centric public relations and marketing.
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