Topic: Marketing

The position of CMO - Chief Marketing Officer - is a relatively new C-level position that until recently had a reputation as the "hired gun" with a brief tenure. Lately, more rationality and analytics have been brought in to steady the corporate hand. Cindy Finnecy of IBM introduces a study of CMOs' future challenges. CMOs are looking for help in handling data proliferation, social engagement, device choices, shifting demographics, and other factors.

Author and tech consultant Shel Israel discusses the issues of publishing in an electronic format. He reviews how he went through the process of preparing his most recent book, Stellar Presentations, for the Amazon Kindle and other devices. In addition, to describing the overall ePublishing concept, he also discusses the various steps necessary to help make an electronic book successful.

Can you recall what it feels like when an opportunity is exploding, right in front of you? Like the gold rush in the United States in the 1800's, big data appears to be peaking right now. It certainly has gotten a lot of attention lately, but Mark Masden places it in context in this keynote address. Big data is just another phase of computer science and our use of computers to model, capture, and analyze business processes. Mark emphasizes that we avoid collecting data without a clear vision for its potential.

Presenting ten key features of the Android in less than ten minutes, Square Inc.'s Bob Lee discusses key innovations that Android has had since the beginning. With themes from individual multi-tasking to global corporate use, as well as some background into the creation of the platform, Bob Lee quickly and clearly summarizes the best of what Android has to offer.

In the day and age of "fast", every online entity seeks to make their user experience faster. Michael Kuperman and Ronni Zehavi announce a few bits of news for Cotendo before presenting their subject. They have developed a program suite for both desktop and mobile websites and applications to accelerate performance and thus foster a positive user experience.

Does pizza taste better than broccoli? If you're like most people, you're going to answer pizza. It should come as no surprise then, that many health experts point to our preference for unhealthy food as a leading cause for the obesity problem in the United States. Clay Johnson suggests that a similar trend is happening in the way we consume content. In this keynote, Clay illustrates how our web preferences are impacting the type of content media companies produce and what we can do to combat our information over-consumption.

"Right now we are in a shooting war between users and the analytics people, except the users aren't armed." Cory Doctorow argues that users and Internet companies are performing a transaction. A transaction where users give personal information in return for use of products or services. The transaction right now is lop-sided and unfair. To balance the transaction, Cory offers some suggestions.

It is hard to imagine getting advice on the future of publishing from the Cheezburger Network. Then again, questioning the status quo, and delivering what people really want, is exactly what Ben Huh has done. By using unconventional practices, he has built a group of very popular websites. So maybe it isn't such a surprise that they have published several hit books. In this keynote Huh discusses how they they engineered their books to be best-sellers.

In discussing the economic value of Google, Hal Varian focuses on the impact of Google Search in terms of time saved, and advertisements on Google in terms of profit, publicity, and communication. Presenting gains and losses with mathematical equations, social norms, and increasing use of technology, Google's Chief Economist presents Google's impact on the world at large and for specific demographics.

In a time when iPad apps may become as popular as the Barbie dolls or Hot Wheels toy cars of the past, there are only a few that rise to the notoriety worthy of a closer look. Peter Myers briefly interviews two people associated with unique successes on the tablet and touch-device landscape.