In this conversation with Martin Hepp, host Jon Udell explores GoodRelations, the e-commerce ontology that was also discussed in an earlier with Kingsley Idehen. When annotated using GoodRelations, pages describing products and services can be found and compared far more effectively than is possible on today's web.
Martin Hepp is a professor of general management and e-business at Universität der Bundeswehr München in Germany, where he heads the e-business and Web Science Research Group. He holds a master's degree in business management and business information systems and a PhD in business information systems from the University of Würzburg (Germany). Prior to his current affiliation, he was a senior researcher with the Digital Enterprise Research Institute (DERI, now STI) and a professor of computer science with the University of Innsbruck, an assistant professor of computer information systems with Florida Gulf Coast University in Fort Myers, FL, and a Visiting Scientist with the e-Business Solutions Group at the IBM Research Zurich Research Laboratory in Switzerland.
His key research interest is in using structured, linked data on a Web scale for e-business, in particular matchmaking and product data reuse. As part of his research, he developed the GoodRelations and eClassOWL ontologies, now widely used for describing offers on the Web. Also, he was the organizer of more than fifteen workshops and conference tracks on conceptual modeling, Semantic Web topics, and information systems and member of more than sixty conference and workshop program committees, including ASWC, ESWC, IEEE CEC/EEE, and ECIS, and is an associate editor of IJSWIS.
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