HopeLab is a social enterprise dedicated to improving the health and quality of life of young people with chronic illness. In this audio lecture, VP Steve Cole talks about HopeLab’s first product, the Re-Mission video game for cancer, which harnesses the power of play to encourage young people with the illness to take their maintenance chemotherapy pills. Cole spoke at Small Steps, Big Leaps, a special research briefing convened by Stanford professors Francis Flynn and Jennifer Aaker. They presented practical and cost-effective solutions for encouraging donations, volunteerism, social activism, and other responsible, caring, and pro-social behaviors.
Steve Cole guides scientific research programs for HopeLab. He currently leads HopeLab’s efforts to understand through research how social technologies impact the mind and body to improve the health of young people. Cole serves as an associate professor of medicine in the division of hematology-oncology at UCLA, where he holds a joint appointment in the department of psychiatry and biobehavioral sciences. He is a member of the Jonsson Comprehensive Cancer Center, the Norman Cousins Center for Psychoneuroimmunology, the UCLA AIDS Institute, and the UCLA Molecular Biology Institute. He is also a frequent presenter at research meetings and the author of more than 50 peer-reviewed scientific publications. Cole received his PhD in psychology in 1992 from Stanford University and his BA, with highest honors, in psychology from the University of California, Santa Barbara. He completed an NIH Postdoctoral Fellowship in health psychology at UCLA (1996) and a second Postdoctoral Fellowship in molecular virology in the Norman Cousins Program at UCLA (1998). He has since served as an assistant research biologist and assistant professor at UCLA.
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