Kathy Sierra describes how to create passion in people and highlights the importance of passion in people's lives. The basis for her analysis is the belief that passion can actually save lives, and without it there is little hope to change the current circumstances.

Sierra suggests that passion creates a higher resolution of an experience. This higher resolution then translates into a richer experience and leads to a wider spectrum of knowledge about a incident or subject which in turn,  allows passionate people to understand and sense details which others can not.

Sierra argues that by helping people to get better at something passionately, the world becomes a better place.  Passion is a great motivator.  When broken down into a few steps, it can be used both as a tool and a benefit to the end user.