Behavior change is a step-by-step process, and psychologist and innovator Dr. BJ Fogg guides designers and researcher with “The Behavior Wizard,” which maps routes to the 15 ways to achieve behavior change. With specific health targets, whether it be to “eat quinoa for the first time” or “to stop smoking permanently,” his model outlines techniques to stop or decrease behaviors that are unhealthy or start or increase more healthful habits. Fogg is the Director of the Persuasive Technology Lab at Stanford and has taught the course Creating Health Habits with Social & Mobile Technologies, where students gained expertise in using technology to create habits in everyday people. He speaks in the 2011 Global Health Series organized by the Stanford Global Health Center in partnership with the Program in Healthcare Innovation at the Stanford Graduate School of Business.
B.J. Fogg directs the Persuasive Tech Lab at Stanford University. A psychologist and innovator, he devotes half of his time to industry projects. His work empowers people to think clearly about the psychology of persuasion — and then to convert those insights into real-world outcomes.
Fogg has created a new model of human behavior change, which guides research and design. Drawing on these principles, his students created Facebook Apps that motivated over 16 million user installations in 10 weeks. He is the author of Persuasive Technology: Using Computers to Change What We Think and Do, a book that explains how computers can motivate and influence people. He is also the co-editor of Mobile Persuasion, as well as Texting 4 Health. His upcoming book is entitled The Psychology of Facebook.
Fortune Magazine selected him as one of the “10 New Gurus You Should Know.”
Resources
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