Skype, which Michael Jackson helped found, packaged existing technologies in ways that benefited normal people -- normal people such as folks who grew up before the Internet age, or folks who were not Internet-savvy or even Internet-literate. Established leaders in the telecom industry dismissively overlooked the possibility that those folks could or should be served by innovative discoveries, according to Jackson. Additionally, Jackson contends that Information Technology professionals were firmly opposed to the Skype model of communication because it cleared IT department gatekeepers. This may relate to Jackson's declaration that four million people annually use Skype for business.

Michael Jackson points out that the term disruptive innovation may have been coined by Clayton Christiansen. Christiansen described novel product architectures and unique components being built around core, current technology. These components offered attributes or functions that were previously unavailable. Disruptive technologies tend to be scoffed at by leading enterprises because they don't fit into the successful paradigm from which the leaders currently benefit. The number of people involved in the networks, the versatility of the networks, and the lack of restrictions by authorities, are key to the success of networks, such as Skype and Twitter.