Most of us are stigmatized with one social label or another. Baratunde Thurston's label, like many others, is that he is black. What does it mean to be a black? How black are you? When did you first learn that you were black, that you were "different?"

Being black, of course, is a variable. Each of us have our own definition, our own perspective.

How To Be Black is a book about identity crisis. Its author Baratunde Thurston explains how the book began, what the book is about, why he wrote it, and how it evolved as he was writing and producing it.

For the avid self publisher, Baratunde's history provides a sample process to market, build engagement, and sell books.  Every ebook is different, but the astute will hear a well thought out process of finding and engaging with fans.  Then eventually, turning them into customers.