With over ten years of marketing experience, Tracy Ging has spent her career building brands in the food and beverage industry. As the Director of Marketing for a leading supplier to the specialty coffee industry, she worked with coffee and grocery retailers worldwide, building programs that offered creative specialty coffee drinks to their consumers. Combining a passion for coffee, a deep understanding of the coffee retailer and consumer, and an inherent savvy for predicting trends, her programs helped to grow sales and market share for the company and its partners. She also pioneered the company’s e-commerce business and implemented an award-winning advertising campaign that resulted in unprecedented year-on year sales growth. Joining CQI in 2004, her focus is now on the coffee farmer and creating a link between farmer and consumer, telling the stories from origin that inspire businesses and consumers to make purchase decisions that are economically and environmentally responsible. At CQI, Ms. Ging is responsible for overall brand development and building the communications platform for CQI, expanding the awareness and each of its programs. Ms. Ging holds a B.S. in Business and International Affairs from Indiana University and completed an executive education course in Strategic Marketing at Stanford University.

Dennis Macray currently oversees Starbucks C.A.F.E. Practices (Coffee and Farmer Equity) Program for Sustainable Coffee purchasing. He provides strategic direction, project management, and support to Starbucks Coffee Company for sustainable sourcing of green coffee, tea, and cocoa and noncoffee products, including the Starbucks Supplier Code of Conduct. Mr. Macray has managed social, economic, and environmental sustainability programs for domestic and international operations, including Starbucks Commitment to the Origins® product line, Fair Trade coffee, Shade-Grown coffee, and NGO relations.
Prior to joining Starbucks, Mr. Macray worked with Viatru, Inc. (formerly World2Market.com) as the Director of Supplier Relations, developing markets for sustainable products at major retailers and alternative trade organizations. Dennis is a graduate of Harvard and has an MBA from the University of California at Berkeley.

Steve Sellers joined TransFair in December, 2001, as the Chief Operating Officer, bringing with him more than eight years of experience starting and building companies. Prior to joining TransFair he worked as Vice President for Business Affairs for eUniverse, an online entertainment network (NASD:EUNI). Mr. Sellers was a Co-Founder and CEO of BigNetwork, a family-oriented online entertainment and community hub. Mr. Sellers also co-founded Archetype Interactive, a company that created the first graphical, web-based multi-player game. After its acquisition he worked as Director of Business Affairs for the 3DO Company.Before going into business, he served as a Political Officer for the US State Department for seven years, with postings in Nigeria, Austria, the Middle East and Washington, DC. Mr. Sellers holds an AB from Stanford University and an MBA from the Haas School of Business at the University of California, Berkeley.