In the area of nonprofit management, how can more organizations harness the goodwill and financial power of for-profit organizations for their causes? In this audio lecture, Nancy Lee, president of the consulting firm Social Marketing Services, shares lessons from 20 years of building nonprofit-corporate partnerships that serve both the community and companies. At the 2006 Nonprofit Institute, an event convened by the Center for Social Innovation's publication, Stanford Social Innovation Review, she offers nonprofit executives advice about the best ways to engage the corporate world in joint campaigns that will enhance their mission delivery. Her talk demonstrates how nonprofit management can be enhanced by linking an organzation's causes to the core values of corporations.
Nancy Lee has more than 20 years of professional marketing experience. As president of Social Marketing Services, Inc. since 1993, she has consulted with more than 100 nonprofit organizations and has participated in the development of more than 50 social marketing campaign strategies for public sector agencies. She is an adjunct faculty member, teaching social marketing and marketing planning at the University of Puget Sound, Seattle University, and the University of Washington. Lee has held numerous corporate marketing positions, including vice president and director of marketing for Rainier Bank and director of marketing for Children’s Hospital and Regional Medical Center in Seattle. She is the coauthor, with Philip Kotler, of Social Marketing: Improving the Quality of Life and Corporate Social Initiatives: Best Practices for Doing the Most Good. Lee received her MBA with a major in marketing from the University of Puget Sound and her BS in education from the University of Illinois.
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This free podcast is from our Stanford Social Innovation Review series.
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